In our interminable quest and journey for productivity, performance, security and profitability, the new IT convergence including (Cloud, mobility, Big data/Analytics, IoT, social networks), combined with the open architecture, definitely represent a powerful asset for real personalized marketing.
This means that, when it comes to Contextual Marketing Platform, a single marketing platform that unifies all customer data, can provide a powerful capability to collect, analyze, and act upon granular customer data, is always welcome.
Based on this set of realities, Connectikpeople.co recommends a Contextual Marketing Platform that can:
- Unify customer data into one centralized hub and allows companies to unleash the power of truly contextual marketing ,
- real-time context-based data about individual customers and anonymous visitors,
- Deliver contextual, consistent and relevant experiences throughout a customer journey, regardless of the marketing channel or device,
- Transform mass communications into real one-to-one messages that connect directly with customers’ needs with not just the right message, but also at the right time through the right marketing channel,
- Continuously update a 360-degree profile of both identified customers and prospective customers,
- Reach customers through one-to-one personalized campaigns on the Web site, via e-mail, digital display advertising, trigger a sales or service call, or push messaging to mobile applications and devices,
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